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What is the dip? … It’s the middle of the marathon, when the excitement of the starting gun is a dim memory, and the joy of the finish line is a distant dream. It’s any rough patch you have to get through before achieving your big goal… if in fact you’re chasing the right goal. Oh yeah, it’s also the key to your career, your company’s future, and maybe your ultimate happiness.
— from Seth Godin’s THE DIP, a little book that teaches you when to quit (and when to stick)
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